When adapting the Taschen magazine to an iPad format, I decided to make up a primary navigation system based on the visual language used throughout the print publication – a recur- ring motif of squares arranged in a grid, the colours gold, white, and black, and serif type. Each article in the magazine is given a tile which when selected, takes the user to the appropriate page.
Catalogue pages have been given their own separate heading at the end of the menu, as I felt that the classic layout mixing articles with book advertisements breaks up the flow of the magazine. Upon opening the magazine app, the user is presented with a pseudo-3D effect for the cover page – tilting the iPad causes the device’s accelerometers to shift the page elements around, allowing the user to look behind them and see “more”. This could be seen to reflect the heavily information and image based nature of the majority of Taschen’s publica- tions, but in addition it also provides a neat interactive gimmick which encourages people to use the app.
After progressing through the cover page, the user is presented with the primary navigation menu listing the various articles of the magazine, as well as providing space for additional blog posts by magazine contributors which may be downloaded automatically and added to the list as they are written. Within the article environment, there is a secondary navigation bar which remains present at the bottom of the screen. It contains buttons which when pressed, return the user to the primary menu, skip to the previous article, go back a page, go forward a page, skip to the next article, and toggle floating text on images. In addition, the user can navigate through pages using two- finger swipe gestures. In the catalogue environment, there is the addition of an add-to cart feature. Pressing one finger on an advertised book brings up a lightbox displaying a larger cover image, as well as book and pricing information. Pressing the add-to-cart icon adds the book to the user’s shopping list, which may be tied to an account on the Taschen website. In addition, listed underneath is a variety of similar books which the user might also wish to purchase.